Amazing Employer Branding Videos
Video in Talent Acquisition has infiltrated every one of our conversations lately. Need an Employer Brand Strategy? Video. Need to understand data analytics, Vid…. ok, no…. not every conversation. But video combined with a digital media strategy has proven to be the sticking part of the candidates journey. Employers develop personas, identify hangouts and interests and then develop a perfectly timed video that touches their audience. It is the digital era’s means of attracting and converting talent while trying ever so skillfully to rise above the noise. In this article we will explore four employer branding videos! Let’s go!
Twitter
2. Barclays
3. CSIS
4. TechRecruit Conference
You don’t need a big budget and a huge film crew to make an employer brand video. The intro to the TechRecruit Conference video was the first take and the “actors” were our speakers whom I asked, just 5 minutes before shooting, to just stand in a line and say the title of their talk when I pointed to them. Sometimes it’s the spur of the moment ideas that work out the best. Now get out there and make some videos!